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Is your business on the web? If it isn't then you are way behind your competitors and missing out on a valuable marketing tool. With so many options available, it is fairly easy to get a website these days. Follow these tips to be on par with your competition and build a quality website.

Develop a plan. This is an often overlooked step. You should do this before doing anything else. Your website is a communication tool. You will use it to relate information to your target audience. Think about what type of information you would like to share and what type of things your audience would want to know. Determine if your website will be purely informational or if it will be interactive and offer customers the opportunity to request a quote or purchase directly from the site. 

Create an outline of the site. What pages should it include? At a minimum you should have a home page and a contact page. Additionally you might have an about page, a products and/or services page and/or a shopping cart. You might also desire to publish a blog. Decide all of this first. Decide on your color scheme and where you might place your logo. Your website should be an extension of your brand. Choose colors for the background, headers and text that are uniform with your other promotional materials (i.e. brochures and business cards). 

Read more about how to build a quality website.