Niquenya D. Fulbright
Executive Life Coach, Professional Speaker & Corporate Trainer
Do-It-Yourself S.E.O.
A Guide to Search Engine Optimization for the Everyday Entrepreneur
Thursday
October 4, 2007
10AM to 11AM CST
What is SEO?
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SEO stands for "search engine optimization". SEO is a process of arranging a web site's content to obtain high rankings in various search engines.
Why do you need SEO?
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When potential customers perform a search over the internet for a generic term such as "Chicago life coach", they typically enter these keywords into a major search engine such as Google or Yahoo. This search returns over 4 million and 9 million results in Google and Yahoo respectively. If you are the unlucky business to be ranked as number 1,024,356 it is highly unlikely that anyone will ever find you. The first few entries on the top of the page will be listed as "sponsored results". These are listings that paid to be on top. I find that a great deal of internet users ignore the sponsored results and skip directly to the first of the free listings which are usually numbered, ten entries per page. Most people only search the first two pages of search results with the majority only browsing the first three to five entries on each page before deciding on a chosen listing. This means that the cost of securing a good domain name, your hosting fees and marketing efforts are for naught if your listing is ranked any lower. SEO is the tool that internet marketers use to get ranked higher in the search engine results so that potential customers can find them. If no one knows you are there, sales are impossible.
You need SEO to increase traffic and sales to your website!
Why should you listen to me?
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Go ahead to your favorite search engine. The majority of internet surfers utilize Yahoo or Google. Type in "Chicago life coach" in the search bar. Can you find this site? Where am I listed? How many total listings were returned in the results?
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I completely designed this site and performed my SEO entirely by myself. I will teach you the step by step process of performing your own SEO so that you can achieve the same or similar results as I have. I will walk you through the process of using SEO to increase sales.
This class will teach you how to:
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design a search engine friendly website
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build keyword-rich content on your webpages
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understand the difference between links and banners and how to use them more effectively
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drive more traffic to your site
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achieve higher conversion rates
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get first-page ranking on major search engines such as Google, Yahoo, AOL and MSN
WHO NEEDS TO TAKE THIS CLASS?
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entrepreneurs
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netpreneurs
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small business owners
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web designers
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content writers
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anyone who owns and website and needs to make it more profitable
Most search engine optimization rates run from a substandard performance $40 per month to a whopping $800 per month!
Don't get sucker punched into paying these exorbitant fees. You can learn how to do it yourself for no more than the low cost of this course.
Walk away from this 1-Hour teleclass with the necessary knowledge in hand to begin maximizing your website profits today! This call will be recorded with free access to unlimited playback for up to 7 days after the call.
**NOTE: You will receive a confirmation within 24 hours of registration payment which will include the official conference number and pin for teleclasses as well as instructions on how to attend the call or any other information needed to attend the event. You may cancel by emailing contactme@niquenyafulbright.com Cancellation requests must be received by 12PM CST 48 hours prior to the event to be refunded.
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